People want to meet other people at festivals, study finds
We did a study to know the habits of festival-goers around the world and their preferences concerning music festivals. We opened up a little survey and we got answers from the four corners of the planet, most of them from European festival lovers but also from other regions of the planet. We have received more than 550 responses to our survey and the results are a little surprising.
We began by asking respondents how many festivals they go to each year and with whom. Some people are pleased with just one festival per year (28%) but most go to 2 or more in the space of 1 year (72%). And they prefer to go with someone, whether with friends, partners or family. But 10% said that they usually go alone and 19% answered that the most important thing is to go, alone or not.
Half of festival-goers said that they never go to festivals abroad but the other half go, rarely or often. The first things that people look for, before going to a festival, is the lineup and artist information. That is followed by general information like the days, location, how to get there, maps, etc. But on average, ¼ of people look for tips and evaluations and seek out other people's experiences. About 20% also tries to find out who is going to attend the festival as well.
At the festival, what attendees like the most is to watch the concerts, however about 50% looks forward to meet other people and 40% refers to exploring the venue as one of their favorite activities. Almost 70% said that they like to share their experience on Social Media (Facebook, Twitter, Instagram, etc).
553 people answered our enquiry, 54% women and 46% men, between 17 and 60. Most indicated that Rock is their favorite musical genre (64%) but many also said that they like Indie/Alternative music (43%), Electronic music (in all its styles) (39%), Metal (32%), Pop (27%) and Hip Hop (21%).