South By Southwest (SXSW) is one of the most important festivals in the world. It takes place every year in the city of Austin, Texas. The festival presents multiple festivals in itself, from music to cinema, interactive media to conferences. It began in 1987 to become a must-go festival of the contemporary arts. The music festival showcases more than 2,000 artists every year, from the worldwide known performers to the new and exciting emerging acts.